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Tuesday, 26 July 2016 10:55

A third of parents listen to kid’s choice of music on long car journeys.

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Family in car

- A third of parents listen to kid’s choice of music.

- A quarter have listened to kid’s favourite song over 100 times.

Kids are allowed more food treats, get to play on electronic devices for longer and stay up later, according to a new YouGov survey on parents’ coping mechanisms with kids on long car journeys.

For an easier life, over a quarter of parents (29%) admitted that normal family rules are relaxed on long car journeys.

The survey by iCarhireinsurance.com, the leading provider of stand-alone car hire excess insurance, also revealed that a third (33%) of parents will listen to their children’s choice of music on the radio/CD player rather than what they want to listen to; and one in four have listened to their children’s favourite song more than 100 times on a journey.

Thirty per cent of parents admitted to being grateful that electronic devices had kept their children entertained, with 17% saying it was easier to have a conversation with their partner when the kids were on their tablets or games consoles.

However all this relaxation of the rules can leave the car resembling a rubbish bin on arrival, as almost a third of parents (32%) have been amazed at how much mess was left in the car by their children after a long journey.

“The days of “are we nearly there yet?” although not quite gone are certainly eased by some of our 21st century gadgets,” said Ernesto Suarez, CEO and founder of iCarhireinsurance.com, “and what parent doesn’t occasionally want an easier life particularly when they’re driving, although having to listen to the same kid’s song a hundred times definitely sounds beyond the realm’s of any parent’s duty!”


All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 810 parents of a child aged under 18. Fieldwork was undertaken between 28th - 29th April 2016. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

Last modified on Tuesday, 26 July 2016 13:16
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